JenCares · Corp
Confidential
Q2 · 2026

JenCares.ai

The only agnostic AI marketing platform built for regulated industries and licensed professionals — turning the line CFOs distrust into a capital allocation discipline. Built by a former CMO who ran an eight-figure marketing budget across 100+ brands for a multi-billion dollar public bank.

Seed Round
$15M
The Architecture

One platform. Three layers. Proven first on the hardest vertical.

$1.5B has been deployed into AI MarTech point solutions that each fix one piece of the 500-piece marketing puzzle. None of them connect content → leads → compliance → CFO-ready reporting in one system. Everyone is trying to play in this market. No one is doing it correctly. We chose Medicare — the $1.8T market in regulatory chaos — as the proving ground. The same architecture deploys into every other regulated vertical.

01
The Engine
HarmonAIzed.com
Compliant content generated at scale — blog posts, emails, landing pages, video, social assets. CMS-approved templates live in Medicare today. The architecture is vertical-agnostic: Medicare is the hardest case, and FINRA, OCC, and FDA modules deploy on the same engine as we expand.
Outputs BLOG · VIDEO
EMAIL · LANDING
SOCIAL · MEDIA
02
The Infrastructure
Salesforce-Native CRM
Per-vertical CRM and PRM built on Salesforce. Ten-step compliant sales workflows. Carrier integrations, e-sign, recording, HIPAA, scheduling — encoded in software, not slide decks. The same agnostic architecture deploys across Health, Wealth, and Home.
Connections 10 CARRIERS
CMS.GOV API
SALESFORCE PRM
03
The Output
CFO Measurement Layer
Real-time CPA, LTV, channel attribution and budget-to-actual reporting — by line of business, by carrier, by zip code. The numbers a CFO will actually defend in a board meeting. The layer no other AI MarTech company has built.
Reporting CPA · LTV
ATTRIBUTION
BUDGET-TO-ACTUAL
◆
Health First. Wealth Next. Home After.

Two Health subsidiaries live today. CP Health next on the roadmap.

We started with Health because it's the most fragmented and most regulated category in any P&L. Once the Health proof is locked, the same agnostic architecture deploys into Wealth (financial services) and then Home (insurance, mortgage). Sequencing matters: each vertical de-risks the next.

Health · Medicare
GenCares.ai
+ AskGen.com
The hardest vertical, built first.
  • MVP Launched
  • Commissions Collected
Medicare broker SaaS. Full Salesforce-native PRM, ten-step compliant sales flow, HPMS-approved content, AI plan recommendation engine. Architecture proven, policies sold, commissions collected — loop closed. Scaling GTM now. Founded with Genevieve Kruse — former DVP at HCSC, head of broker distribution.
$1.8T TAM · 6,000 Brokers
Health · Hair
Rita Hazan
Sold pre-build. Shipped post-paid.
  • $25K paid on the idea — no product existed to sell
  • 8 masterclasses + Rita's AI avatar shipped; add-on programs being scoped
Beyoncé, J.Lo, Julia Roberts trust her with their hair. Modern coloring chemistry has opened a massive opportunity — certified colorists can finally pull clients away from the people who shouldn't be touching anyone's head. You can't legally color hair without a license, but right now almost anyone can get one. Rita's B2B platform raises that bar. Because here's a universal truth: if a woman isn't happy with her hair, she isn't happy with anything until it's fixed.
$265B TAM · Anchor Customer
Health · Hormone
CP Health
On the roadmap. Most underserved patient.
Hormone health for women — perimenopause, HRT, the gap conventional digital health has avoided. Led by a board-certified MD and HRT specialist. FDA's reversal on the HRT-cancer link unlocks a massively suppressed market. Same engine; dramatically simpler compliance.
FDA Tailwind · MD-Led
The Agnostic Proof
Same operational pattern Jen built manually across regulated verticals — with eight-figure budgets and CFO sign-off — now codified in software:
BankingWintrust ($63B assets, NASDAQ:WTFC)
MortgageGuaranteed Rate ($500M+, world's first digital mortgage)
Insurance$650M Allstate Agent Loan portfolio GTM at Wintrust
HealthcareBCBSA Blue Venture Fund founding team ($1B AUM today)
Broker Network
6,000+
Identified in Illinois alone via BCBS relationship
Enterprise Proposal
$350k
In flight — annual contract pending budget approval
Paying Client
Q1'26
Rita Hazan — contract signed, deposit received
The Founder

Every competitor in AI MarTech was founded by an engineer or a product manager. None of them has owned an eight-figure marketing budget — let alone defended one to the CEO, COO, and CFO of a public bank and walked out with a yes. I did. Every time. The Founder Gap

By the Receipts · Wintrust Financial Corporation
Model built 2019–2024 — still running.
$824MRecord FY2025 net income
5xConsecutive record quarters through Q1 2026
16Bank charters under one CMO
0Agencies. Built and ran in-house.
3xPromoted · First Woman CMO
Jen Morris
Founder & CEO

The only operator-CMO in the AI MarTech category. She built marketing infrastructure inside a NASDAQ-listed bank through its $824M record net-income year — a discipline no engineer-founder has ever lived. Booth MBA, accepted directly out of undergrad. Crain's Notable Latino Leader. Three companies. One repeatable model.

01
GiftBar
Founded · raised Wall Street + Chicago VC · acquired
02
Guaranteed Rate
SVP Marketing · $500M+ private · #1 LO in U.S.
03
Wintrust Financial
EVP & CMO · NASDAQ:WTFC · $824M FY2025 · Led GTM for $650M Allstate Agent Loan acquisition
Earlier Chapters Founding team for the original $1B Blue Venture Fund at BCBSA · Architect of BCBSA's expatriate partnership with Allianz · M&A advisor on healthcare systems at PwC
External Validation

If you close that branch, you know who's going to open there? Wintrust.

Jamie Dimon
CEO, JPMorgan Chase
AllianceBernstein Strategic Decisions Conference, May 2024 — reported in Fortune. Jen led marketing for Wintrust's new branch openings during this period.
Advisory Board
Distribution · Credibility · Reach
Paula Steiner
Former CEO, HCSC
(Largest non-investor-owned health insurer in the U.S.)
Nancy Hoisington
Former CFO,
Aetna Medicare
Ric Thomas
Former Head of Investment Strategy,
State Street Global
Bob Child
COO, Origence;
Former Chief of Staff, Allstate
References on File
Selected
Pat Haskell
Managing Director, BlackRock (NYSE: BLK);
fellow GiftBar director
Tony Buttrick
Retired CIO,
Wintrust Financial Corp
John McKinnon
Chairman, Wintrust Commercial Banking;
40+ yr JPMorgan Chase veteran
Others available
upon request.
The Ask

Seed Round$15 Million

Founder-funded into a working platform. Christopher Allocco (Google L5 SWE, Stanford) and Genevieve Kruse (former DVP, HCSC) joined for equity before any institutional capital.

Conversations active. Jen Morris
JenCares.ai
Use of Funds
40%
Platform Engineering & AISalesforce, CMS.gov, AI video, HarmonAIzed engine, three-state infrastructure
30%
Go-to-Market & BrokersSales team, broker onboarding, carrier development, paid media
20%
Health Vertical ExpansionRita Hazan, CP Health, platform thesis proof
10%
Operations & ComplianceLegal, state licensing, HPMS/CMS, working capital